“I learnt more in three hours, than I did in four years of college !”
All workshops are customised for the clients objectives and for participants. Below is an example of workshops delivered in 2024
“Recently I did a 6 week Marketing up-skilling evening course as delivered by Aisling. It was delivered to a World-Class standard across all aspects of a training course: speed of delivery, course content, attendee engagement etc
I am highly recommending Aisling as a trainer for anyone considering attending 1 or more of her courses.”
Training Workshops: Some Examples
Selling the Way Buyers Buy – A Science-Based Approach to Sales
A two days interactive, workshop designed to equip participants with a cutting-edge, science-based approach to sales and negotiation. Drawing from research in neuroscience, psychology, and communication theory, the workshop focuses on practical strategies that align with how buyers naturally think and make decisions. Participants are guided through an engaging blend of teaching, group work, and role play to help them build effective sales strategies for their startups.
Workshop Aims:
The primary goal of the workshops is to support participants in developing tailored sales strategies for their startups, leveraging proven scientific principles rather than anecdotal methods. By understanding the science behind buyer behaviour, participants will gain the skills needed to connect more effectively with their target markets and drive sustainable growth.
Key Topics Covered:
How the Brain Works: Understanding the decision-making process and how buyers evaluate options.
Influencing the Brain: Techniques to positively influence buyer behaviour through trust, persuasion, and emotional triggers.
Communication Styles: Recognising and adapting to different communication styles to build rapport and improve sales outcomes.
Identifying your own communication style
Assessing the styles of others
Tailoring your approach for maximum impact
The Role of Emotions in Sales: How emotions drive buying decisions and strategies to create an emotional connection with buyers.
The Science of Questioning: Techniques for asking the right questions to uncover needs, objections, and motivations.
Presentation Strategies Backed by Science: Crafting and delivering compelling sales presentations that resonate with buyers.
Participants will also be given feedback and guidance on refining their sales techniques and applying workshop principles to real-world scenarios.
Using AI to help with your marketing
This workshop looks at what AI marketing is, the advantages and disadvantages of using AI for marketing. Examples of on how participants can start using AI straight away are discussed, including how it can be used for content generation, search engine optimisation, email marketing and mundane administrative tasks.
3 hour morning afternoon or evening workshop
Advertising for small business –
Advertising is the commercial practice of bringing attention to your product and service. All businesses must pay to advertise, sometimes advertising for a small business this is a good idea and sometimes it is not. This three-hour workshop will help you understand the fundamentals behind advertising what it is, what it is not and when you should invest in advertising. We will cover advertising in traditional media, as well as the options for advertising on social media and other online channels such as Facebook Instagram and Google. At the end of the workshop, you should be able to make a more informed decision as to whether investing in advertising for your business is the correct strategic direction for you at the moment.
3 hour morning afternoon or evening workshop
How to generate media coverage for your business
Public relations or PR– is generating coverage for your business in the media (both traditional and online), without having to pay for it. Because the coverage it is published by a third party, and not paid for by your business, PR is one of the most effective and credible forms of promotion. In this workshop we cover how modern media operates, and how to use this understanding, to then optimise the chances of achieving PR coverage for your small business. We discuss how to build relationships with editors and journalists, how to write an effective media release and the correct approach to photography for PR success.
3 hours morning or afternoon workshop
What you should know before investing in a new website or developing an old one.
For many small businesses a website is an important online resource to help you grow your business. However, creating a website can be a significant investment. This workshop covers what you need to know before investing time and money in investing in this online resource. In particular we cover, how Google works, demystifying the algorithm, we learn the art and the science of SEO or search engine optimisation, how to write a website brief to maximise the return on your investment. We also discuss the alternatives to establishing a robust online presence, even before your website is fully operational.
3 hour morning afternoon or evening workshop – Delivered over Zoom
How to network and communicate like a pro
Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization. Given the implications of the Covid 19 pandemic, understanding how to network in a virtual world has become imperative for business owners. This workshop will cover, how to be able to network more effectively, more efficiently and with more confidence in informal and formal business, community gatherings and online. How to select the appropriate event both virtual or physical to attend. Know how to network in a way you will be remembered. Know how to end the conversation in a respectful way. Know how to set up a successful follow up strategy. Know when it is appropriate to use a sales message.
The science of selling – developing your sales skills
The skill of selling has evolved beyond traditional methods, and successful modern sales techniques are supported by proven scientific research. This workshop will explain the modern approach to sales and selling skills. It is specifically tailored for small businesses and will provide you with a toolkit to excel in the digital age. We examine psychology and neuroscience to give powerful techniques that influence customer behaviour and drive conversions. We discuss the common human biases that shape decision-making, which will then allow you to connect with customers on a more profound level. We look at the principles of persuasion as well as proven obstacles any salesperson has to conquer before they can make a sale.
Two mornings to afternoons or two evenings – delivered virtually over Zoom
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